of financial wealth in equities
Indian households keep less than 5% of savings in equities, versus ~40% in the US. It isn't a risk problem. It's a trust and translation problem.
Investment planning, insurance and goal-based wealth building, done unhurriedly, with every assumption explained and every conflict stated upfront.
Three numbers tell a story that most financial advisors avoid. We built our practice around fixing them.
Indian households keep less than 5% of savings in equities, versus ~40% in the US. It isn't a risk problem. It's a trust and translation problem.
Most breadwinners carry less than 1× their annual income in term cover. One medical or tragic event wipes out a generation of savings.
Nine in ten Indian families die intestate. Nominations alone don't transfer ownership. The paperwork isn't glamorous. It's the most loving thing you can do.
Every mandate is bespoke. Every recommendation comes with the maths, the assumptions, and the alternatives.
SIPs, lumpsum, goal-based portfolios across equity, debt, gold and international, built on asset allocation, not on hot tips or WhatsApp forwards.
Term, health, critical illness, motor and property, placed on merits of the policy, not the incentive. We read every fine print so you don't have to.
How much is enough? We model inflation, longevity, medical contingency and legacy intent, so your post-60 years are a choice, not a calculation you keep deferring.
Your child's engineering in 2040. A home down-payment in 2028. A parent's hip replacement this year. We attach a number, a date and a dedicated portfolio to each.
Old vs. new regime, 80C/80D/NPS stacking, capital-gains timing, HUF structuring for business families. Clean, documented, return-ready.
Wills, nominee hygiene, inheritance maps and family-office-lite structures for business & farming families in Dakshina Kannada. Quietly, patiently, once.
Four everyday calculators, clearly built with the same assumptions our advisors use. No email-gate, no dark patterns, just useful answers.
See how discipline compounds over time.
Income replacement + dependants + liabilities.
Pure term cover is usually ₹500–₹900 / month at this range.
Understand what the loan really costs over its life.
Tell us the number. We'll tell you the monthly SIP.
Returns are indicative, not guaranteed. Equity investments are market-linked.
"We do the work our grandparents would have asked for. Slow. Honest. No shortcuts."
The Dakshina Artha founders
Three of us built careers in mainstream finance, at Kotak Bank, PwC and Accenture, before choosing to build something of our own. We came home to practise finance the way we always thought it should be done.
We brought the rigour of IIM, CFA and CFP into a practice built on patience rather than targets, and on relationships that outlast any single product cycle.
Every recommendation explained clearly, with conflicts stated, before you decide anything.
We don't chase targets. We stay. Most clients are with us 5+ years.
Your interest first. Where there's a conflict, we tell you before the product.
In our office, on a call, or at your kitchen table, whichever feels easier.
We state our assumptions, show our reasoning, and tell you when we disagree with each other or with the product. No dashboards hiding ugly maths. No fine print you have to ask for.
Wealth compounds. Rushed decisions compound too, in the wrong direction. We sit with you through market cycles, not around them.
Your family's financial life is a matter of confidence. What you share stays with us, literally. No CRM sales farms, no cold-caller reselling your data.
The point is not more money. It is a life without financial anxiety, so you can do the things that are actually meaningful to you and yours.

CFP and CFA with 15 years in personal financial planning. Has worked with clients across every stage of life.

MBA from IIM Mumbai. Former banking professional at Kotak, now focused on independent financial advisory.

MBA from IIM Udaipur and advisory background at PwC. Brings structured analytical thinking to financial planning.
We're a young practice, still earning the right to put quotes on a website. Until then, here's what we commit to on day one, and what you can hold us to.
Every product recommendation comes with clear reasoning: the return we modelled, the risk we weighed, and why this product over the alternatives. You get the thinking, not just the answer.
Bring your papers, policies, SIPs, loans, the chit-fund chit you half-regret. We'll read them, ask questions, and give you our honest read before we ever pitch a product.
Retirement plans assuming 12% returns and 4% inflation mislead entire families. Our projections cite the source, the bands, and what happens if reality lands 2% off each way.
If a product doesn't suit your cash flow, time horizon, or risk, we'll tell you, even when it's one we distribute. The goal is a plan you stay in for twenty years, not a sale this quarter.
Nominees, wills, insurance maps, digital-asset notes, walked through with your spouse, parents, or children as appropriate. Money failures in Indian families are rarely about returns; they're about paperwork no one read.
No exit fees, no lock-ins on our advisory relationship. Every SIP, policy and folio is held in your name, at regulated institutions. If we stop adding value, you leave, with every document, every plan, every spreadsheet.
Ten questions across five pillars. No signup. No email harvest. Just an honest reading of where you are.
Answer ten plainly-worded questions. Get a score out of 100, a breakdown across the five pillars, and the three things we'd work on first if you were sitting across from us.
~ 2 minutes · 10 questions · No signup required
A single number across the five pillars, based on your answers.
A free, no-obligation first call. We read what you bring, listen for what you haven't brought, and tell you, in plain language, what we'd do if you were us.
We'll call within one working day. No SMS blasts, no callcentre.